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Total Credits: 2 including 2 CE Hours
Title: Compliant Social Media Advertising
Instructor: Kristi Hudson, CPCO
Description: This course is designed to provide chiropractors and their teams with the knowledge and skills to effectively advertise their services on social media while ensuring compliance with relevant regulations and guidelines including HIPAA. This 1-hour course will cover essential topics such as understanding advertising regulations and creating compliant ad content.
Participants will gain practical insights and strategies to maximize the impact of their social media advertising efforts while staying within legal and ethical boundaries.
Course Objectives:
§Understanding the rules and regulations.
§Examine social media advertising in healthcare while ensuring compliance with HIPAA guidelines.
§Discuss and review legal considerations for social media in healthcare.
Outline:
§Familiarizing with relevant regulatory bodies and guidelines
§Key legal considerations for social media advertising
§Identifying prohibited claims and misleading statements
§Incorporating testimonials and reviews within regulatory boundaries
§Using visuals and graphics in compliance with copyright and licensing
§Learning from real-life examples of compliant advertising practices
KBCE Approval # Application Pending
Kristi Hudson is a certified professional compliance officer (CPCO). She is the Vice President of Business Relationships for ChiroHealthUSA, Director of Marketing for ChiroArmor, and Administrator of the Foxworth Family Chiropractic Scholarship. She serves on the leadership board for ChiroCongress Cares and is the incoming Vice Chair for the Chiropractic Future Strategic Plan. She speaks nationally on billing, coding, documentation, ethics, practice growth, and more. You can contact Kristi at Kristi@chirohealthusa.com.
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